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“McDonald’s, Starbucks, and PepsiCo launch city-wide trial of reusable cups”
Learn about The Petaluma Reusable Cup Project and how Starbucks and other brands are taking steps towards creating a culture of cup reuse.
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Unilever, PepsiCo, and more shape Ellen MacArthur Foundation’s call for scaled-up ‘reuse revolution’
Ellen MacArthur Foundation study with BIG brand owners suggesting that, returnable packaging can be economically attractive.

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The Ellen MacArthur Foundation joins forces with Unilever, PepsiCo and Danone to scale up packaging return systems
The Ellen MacArthur Foundation, Unilever, PepsiCo and Danone will develop scaled reusable packaging systems.