Cadbury chocolate has taken a step towards being more environmentally friendly with a new packaging initiative.

Source: Yahoo

Mondelēz, the parent company of Cadbury, has announced that its sharing bars will now feature wrapping made from 80% certified recycled materials, according to Food Manufacture.

These bars will be available in the United Kingdom and Ireland, and the new packaging will include a QR code that provides consumers with information about Cadbury's sustainability initiatives and a link to locate nearby recycling facilities through the Waste and Resources Action Programme.

Food Manufacture reports that 600 tonnes (approximately 661 U.S. tons) of recycled plastics will be used to wrap 300 million bars each year. Mondelēz is collaborating with Amcor and Jindal Films to produce this eco-friendly packaging.

Recycling this type of plastic back into food packaging can only be achieved through advanced recycling technologies. WRAP is delighted to hear that UK Plastics Pact member Mondelēz is rolling out the use of certified recycled plastic in its Cadbury sharing bars. This is the future and must be scaled far and wide across other companies and products ranges.

Celebrating its 200th anniversary in 2024, Cadbury has also made a commitment to source cocoa in a more sustainable manner, benefiting both cocoa farmers and the environment.

This initiative is particularly timely, as the Organisation for Economic Co-operation and Development (OECD) released a report in 2022 indicating that only 9% of plastic was recycled globally in 2019.

We remain focused on our long-term aim to offer more sustainable packaging, in particular flexible plastic packaging using advanced recycling technologies.

The OECD highlighted that macroplastics make up 88% of plastic waste resulting from improper disposal, while microplastics, which pose various health risks to humans and animals, account for the remaining 12%.

Louise Stigant, senior vice president and UK&I managing director of Mondelēz International, praised the new packaging and committed to increasing the use of post-consumer recycled plastic.